Bio

Welcome to Ireti Beauty, where beauty meets creativity. I’m Dami (pronounced Dam-EE), the face and brains behind our unique line of nail polishes. With a passion for self-expression and creativity, I set out to create a brand that empowers individuals to showcase their personality through vibrant, high-quality nail colors.

For as long as I can remember, I’ve always enjoyed painting my nails and the feeling that comes with it. I remember my Mom getting me nail polish as a Christmas gift one year, and I absolutely loved it.

I’m a first generation Nigerian born and raised in Houston, Texas. My middle name, Iretiola, which means Hope in Yoruba, is where my brand’s name comes from. As Ireti Beauty continues to grow, you’ll see more references of my Nigerian roots.

Here at Ireti Beauty, I believe that every swipe of polish tells a story. Our carefully curated collections are inspired by nature and fashion, offering a spectrum of shades that cater to every mood and occasion. From bold and daring to classic and elegant, our polishes are designed to suit your every whim - whether you’re the kind of person who likes to match their polishes to their outfits (like me) or you just want a color to match the current season.

I am committed to quality and innovation. Our formulas are long-lasting, non-toxic, vegan, and cruelty-free, ensuring that you can flaunt your nails with confidence. Whether you're a nail art enthusiast or someone who loves a simple, polished look, I have something special just for you.

Thank you for choosing Ireti Beauty! Let's paint the world, one nail at a time.